Comments on: Copywriting and the Portland Principle: Demystifying the Demystification of Hip Creative Marketing (Or How I Learned to Stop Worrying and Love the Norm) http://www.optimalcopy.com/blog/copywriting-portland/copywriting-and-the-portland-principle-demystifying-the-demystification-of-hip-creative-marketing-or-how-i-learned-to-stop-worrying-and-love-the-norm/ Seo Copywriting Tips, Techniques and Resources Sun, 01 Aug 2010 09:15:52 +0000 http://wordpress.org/?v=2.2.1 By: Meg Brookman http://www.optimalcopy.com/blog/copywriting-portland/copywriting-and-the-portland-principle-demystifying-the-demystification-of-hip-creative-marketing-or-how-i-learned-to-stop-worrying-and-love-the-norm/#comment-91001 Meg Brookman Thu, 09 Oct 2008 15:27:31 +0000 http://www.optimalcopy.com/blog/copywriting-portland/copywriting-and-the-portland-principle-demystifying-the-demystification-of-hip-creative-marketing-or-how-i-learned-to-stop-worrying-and-love-the-norm/#comment-91001 Copywriter on "speed" - what happens when emotions are not cooled a bit first. This should read: When the conceit of Esquire’s limping hipness invades Modern Maturity and Family Circle, we know the rut is deep indeed. Progressives have fallen in up to their eyeballs - retread bore-and-snore language that stirs no one. The regurgitation of cardboard from inside the box will go on as long as we embrace being ill-educated, under-read, and fatally incurious. Apathy in this country is an infectious brain disease and the only fire in our belly is from jalapeño burgers. Stupidity holds sway. What, in God’s brown earth, will it take? Copywriter on “speed” - what happens when emotions are not cooled a bit first.

This should read:

When the conceit of Esquire’s limping hipness invades Modern Maturity and Family Circle, we know the rut is deep indeed. Progressives have fallen in up to their eyeballs - retread bore-and-snore language that stirs no one. The regurgitation of cardboard from inside the box will go on as long as we embrace being ill-educated, under-read, and fatally incurious. Apathy in this country is an infectious brain disease and the only fire in our belly is from jalapeño burgers. Stupidity holds sway. What, in God’s brown earth, will it take?

]]> By: Meg Brookman http://www.optimalcopy.com/blog/copywriting-portland/copywriting-and-the-portland-principle-demystifying-the-demystification-of-hip-creative-marketing-or-how-i-learned-to-stop-worrying-and-love-the-norm/#comment-90817 Meg Brookman Sat, 14 Jun 2008 17:08:38 +0000 http://www.optimalcopy.com/blog/copywriting-portland/copywriting-and-the-portland-principle-demystifying-the-demystification-of-hip-creative-marketing-or-how-i-learned-to-stop-worrying-and-love-the-norm/#comment-90817 When the conceit of Esquire's limping hipness invades Modern Maturity and Family Circle, we know the rut is deep indeed. Progressives have fallen in up to their eyeballs - retread bore-and-snore language that stirs no one. The regurgitation of cardboard from inside the box will go on as long as we embrace being ill-educated, under-read, and fatefully incurious. Apathy in this country is an infectious brain disease and the only fire in our belly is from jalapena burgers. Stupidity holds sway. What, in God's brown earth, will it take? When the conceit of Esquire’s limping hipness invades Modern Maturity and Family Circle, we know the rut is deep indeed. Progressives have fallen in up to their eyeballs - retread bore-and-snore language that stirs no one. The regurgitation of cardboard from inside the box will go on as long as we embrace being ill-educated, under-read, and fatefully incurious. Apathy in this country is an infectious brain disease and the only fire in our belly is from jalapena burgers. Stupidity holds sway. What, in God’s brown earth, will it take?

]]> By: Meg Brookman http://www.optimalcopy.com/blog/copywriting-portland/copywriting-and-the-portland-principle-demystifying-the-demystification-of-hip-creative-marketing-or-how-i-learned-to-stop-worrying-and-love-the-norm/#comment-90816 Meg Brookman Sat, 14 Jun 2008 16:58:18 +0000 http://www.optimalcopy.com/blog/copywriting-portland/copywriting-and-the-portland-principle-demystifying-the-demystification-of-hip-creative-marketing-or-how-i-learned-to-stop-worrying-and-love-the-norm/#comment-90816 When the conceit of Esquire's limping hipness invades Modern Maturity and Family Circle, we know the rut is deep indeed. Progressives have fallen in up to their eyeballs - retread bore-and-snore language that stirs no one. The regurgitation of cardboard from inside the box will go on as long as we embrace being ill-educated, under-read, and fatefully incurious. Apathy in this country is an infectious brain disease and the only fire in our belly is from jalapeno burgers. Stupidity holds sway. What, in God's brown earth, will it take? When the conceit of Esquire’s limping hipness invades Modern Maturity and Family Circle, we know the rut is deep indeed. Progressives have fallen in up to their eyeballs - retread bore-and-snore language that stirs no one. The regurgitation of cardboard from inside the box will go on as long as we embrace being ill-educated, under-read, and fatefully incurious. Apathy in this country is an infectious brain disease and the only fire in our belly is from jalapeno burgers. Stupidity holds sway. What, in God’s brown earth, will it take?

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